![]() ![]() I'm not clear on what those distinct differences are yet, but with Nutanix making a bold play for some of the SMB market, it will be anything but boring to watch.ĭisclosure: I have received a refurbished Scale Computing HC1000 cluster from Scale Computing to use in my lab. That’s why it was important for us to differentiate Nutanix Xpress from our enterprises offerings so distinctly, and our roadmap will focus around serviceability and cloud solutions." But that approach ignores the reality that SMBs have different needs than enterprises. Nutanix isn't ignorant of this challenge, saying " A lot of vendors look at the SMB market as an easy segment to penetrate – just strip out some enterprise functionality from an existing platform, say your product is for the SMB and you’re gold. Nutanix is attempting to re-position itself as an "Enterprise Cloud Company" as per the new tagline on its website, but enterprise and SMB are two very different markets, and appealing to both of them with the same core technology is a substantial challenge. " Our SMB investment is focused on developing the right go-to-market strategies to make this a profitable part of our enterprise cloud business." It’s a significant market that has been under-served." Gartner, mid-market and SMB companies make up about 60 percent of IT spend globally. " While individual SMBs can’t match the infrastructure spend of a Global 2000," the spokesperson said, "according to Nutanix clearly sees potential in being able to dominate this notoriously challenging market. Whoever gets this right will own the SMB." It’s not how much a product costs, but how much less IT expertise (and hours) to deploy, manage and support. " While you’re correct that the SMB market is crowded and margins are typically ‘tight,’ there is a wide open opportunity to create a premium brand for the SMB if the solution truly changes the economics of IT for small businesses. It's a pretty crowded market already, and with Nutanix traditionally positioned towards enterprise, I asked the company why it was moving to target SMB. ![]()
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